Intro

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The challenge involved creating a character for a brand by understanding its characteristics, traits, and how the company perceives itself or aspires to be perceived. Additionally, it required analyzing how the audience actually views the brand. This process entailed balancing the company’s values, mission, and public perception to craft a relatable, authentic character representation.

The challenge involved creating a character for a brand by understanding its characteristics, traits, and how the company perceives itself or aspires to be perceived. Additionally, it required analyzing how the audience actually views the brand. This process entailed balancing the company’s values, mission, and public perception to craft a relatable, authentic character representation.

The challenge involved creating a character for a brand by understanding its characteristics, traits, and how the company perceives itself or aspires to be perceived. Additionally, it required analyzing how the audience actually views the brand. This process entailed balancing the company’s values, mission, and public perception to craft a relatable, authentic character representation.

The challenge involved creating a character for a brand by understanding its characteristics, traits, and how the company perceives itself or aspires to be perceived. Additionally, it required analyzing how the audience actually views the brand. This process entailed balancing the company’s values, mission, and public perception to craft a relatable, authentic character representation.

  • Character Design

  • Illustration

  • Brand characterisation

  • Character Design

  • Illustration

  • Brand characterisation

  • Character Design

  • Illustration

  • Brand characterisation

  • Character Design

  • Illustration

  • Brand characterisation

Process

To better grasp the task, I received prompts outlining the company’s core values, summarized as follows:

To better grasp the task, I received prompts outlining the company’s core values, summarized as follows:

To better grasp the task, I received prompts outlining the company’s core values, summarized as follows:

To better grasp the task, I received prompts outlining the company’s core values, summarized as follows:

  • A philosophy of self-accountability and responsibility. It emphasizes introspection, staying true to the company's purpose, and fostering partnerships with like-minded individuals for long-term success.

  • Keywords: Vision, Originality

  • A philosophy of self-accountability and responsibility. It emphasizes introspection, staying true to the company's purpose, and fostering partnerships with like-minded individuals for long-term success.

  • Keywords: Vision, Originality

  • A philosophy of self-accountability and responsibility. It emphasizes introspection, staying true to the company's purpose, and fostering partnerships with like-minded individuals for long-term success.

  • Keywords: Vision, Originality

  • A philosophy of self-accountability and responsibility. It emphasizes introspection, staying true to the company's purpose, and fostering partnerships with like-minded individuals for long-term success.

  • Keywords: Vision, Originality

Benfen (本分)

Benfen (本分)

Benfen (本分)

Benfen (本分)

  • A principle centered on continuous improvement and striving for better outcomes, rather than seeking unattainable perfection.

  • Keywords: Pursuing

  • A principle centered on continuous improvement and striving for better outcomes, rather than seeking unattainable perfection.

  • Keywords: Pursuing

  • A principle centered on continuous improvement and striving for better outcomes, rather than seeking unattainable perfection.

  • Keywords: Pursuing

  • A principle centered on continuous improvement and striving for better outcomes, rather than seeking unattainable perfection.

  • Keywords: Pursuing

Never Settle (不将就)

Never Settle (不将就)

Never Settle (不将就)

Never Settle (不将就)

  • Encourages openness to users, colleagues, and the world, fostering growth through listening, learning, and collaboration. Valuing differences and celebrating successes drives collective progress.

  • Keywords: Acceptance

  • Encourages openness to users, colleagues, and the world, fostering growth through listening, learning, and collaboration. Valuing differences and celebrating successes drives collective progress.

  • Keywords: Acceptance

  • Encourages openness to users, colleagues, and the world, fostering growth through listening, learning, and collaboration. Valuing differences and celebrating successes drives collective progress.

  • Keywords: Acceptance

  • Encourages openness to users, colleagues, and the world, fostering growth through listening, learning, and collaboration. Valuing differences and celebrating successes drives collective progress.

  • Keywords: Acceptance

Open (开放)

Open (开放)

Open (开放)

Open (开放)

  • Prioritizes creating value for users by deeply understanding their needs and pain points. The goal is to deliver an experience that exceeds expectations.

  • Keywords: Empathy, Complete Focus

  • Prioritizes creating value for users by deeply understanding their needs and pain points. The goal is to deliver an experience that exceeds expectations.

  • Keywords: Empathy, Complete Focus

  • Prioritizes creating value for users by deeply understanding their needs and pain points. The goal is to deliver an experience that exceeds expectations.

  • Keywords: Empathy, Complete Focus

  • Prioritizes creating value for users by deeply understanding their needs and pain points. The goal is to deliver an experience that exceeds expectations.

  • Keywords: Empathy, Complete Focus

User-Driven (用户思维)

User-Driven (用户思维)

User-Driven (用户思维)

User-Driven (用户思维)

These values served as a foundation to interpret and translate the brand’s identity into a compelling, humanized character.

These values served as a foundation to interpret and translate the brand’s identity into a compelling, humanized character.

These values served as a foundation to interpret and translate the brand’s identity into a compelling, humanized character.

These values served as a foundation to interpret and translate the brand’s identity into a compelling, humanized character.

Thanks for seeing the Project

Thanks for seeing the Project

Thanks for seeing the Project

Thanks for seeing the Project